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Rohan Mirchandani
Publication Activity (10 Years)
Years Active: 2013-2013
Publications (10 Years): 0
Top Topics
Life Cycle
Direct Marketing
Customer Satisfaction
Table Of Contents
Top Venues
Mark. Sci.
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Publications
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V. Kumar
,
Vikram Bhaskaran
,
Rohan Mirchandani
,
Milap Shah
Practice Prize Winner - Creating a Measurable Social Media Marketing Strategy: Increasing the Value and ROI of Intangibles and Tangibles for Hokey Pokey.
Mark. Sci.
32 (2) (2013)