Pauline Ash Ray

Publication Activity (10 Years)

Years Active: 2016-2016
Publications (10 Years): 1

Top Topics

Practical Guidelines

Modeling Method

Technological Advances

Top Venues

Ind. Manag. Data Syst.

Publications

Jörg Henseler, Geoffrey S. Hubona, Pauline Ash Ray
Using PLS path modeling in new technology research: updated guidelines. Ind. Manag. Data Syst. 116 (1) (2016)