Muneeza Shoaib

Publication Activity (10 Years)

Years Active: 2016-2017
Publications (10 Years): 2

Top Topics

Online Shopping

Higher Education

Customer Satisfaction

Top Venues

Int. J. Technol. Educ. Mark.

Int. J. Online Mark.

Publications

Muneeza Shoaib, Vijaya Kumar, Neelofer Mashood, Hameedah Sayani
Sponsorship of Case Study Competitions and Impact on Brand Equity-An Exploratory Study in the UAE Higher Education Sector. Int. J. Technol. Educ. Mark. 7 (2) (2017)
Muneeza Shoaib, Hameedah Sayani
Online Shopping: Exploring Perceptions of Digital Natives in the United Arab Emirates. Int. J. Online Mark. 6 (4) (2016)