Marios Pournaris

Publication Activity (10 Years)

Years Active: 2016-2016
Publications (10 Years): 1

Top Topics

Online Learning Communities

Trust And Reputation Systems

Structural Equation Modeling

Social Awareness

Top Venues

Publications

Marios Pournaris, Habin Lee
How online brand community participation strengthens brand trust and commitment: A relationship marketing perspective. ICEC (2016)