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Maha Mourad
Publication Activity (10 Years)
Years Active: 2010-2017
Publications (10 Years): 1
Top Topics
Learning Technologies
Brand Image
Higher Education
Online Communication
Top Venues
Int. J. Technol. Educ. Mark.
Int. J. Online Mark.
J. Enterp. Inf. Manag.
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Publications
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Maha Mourad
Quality assurance as a driver of information management strategy: Stakeholders' perspectives in higher education.
J. Enterp. Inf. Manag.
30 (5) (2017)
Nagwa El Gazzar
,
Maha Mourad
The Effect of Online Communication on Corporate Brand Image.
Int. J. Online Mark.
2 (1) (2012)
Maha Mourad
,
Hamed M. Shamma
Identifying the Basis for Segmenting Higher Education: Evidence from Egypt.
Int. J. Technol. Educ. Mark.
2 (2) (2012)
Maha Mourad
Students' adoption of an open access online education service: An exploratory study in an emerging higher education (HE) market.
Online Inf. Rev.
34 (4) (2010)