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Kai Li
ORCID
Publication Activity (10 Years)
Years Active: 2023-2023
Publications (10 Years): 1
Top Topics
Web Documents
Sentiment Analysis
Opinion Words
User Generated Reviews
Top Venues
Electron. Commer. Res. Appl.
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Publications
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Yuqiu Wang
,
Eric W. T. Ngai
,
Kai Li
The effect of review content richness on product review helpfulness: The moderating role of rating inconsistency.
Electron. Commer. Res. Appl.
61 (2023)