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Jose Pius
Publication Activity (10 Years)
Years Active: 2020-2020
Publications (10 Years): 1
Top Topics
Purchase Behavior
News Media
Search Advertising
Electronic Commerce
Top Venues
Int. J. Inf. Manag.
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Publications
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Sreejesh S
,
Justin Paul
,
Carolyn Strong
,
Jose Pius
Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism.
Int. J. Inf. Manag.
54 (2020)