Carolyn Strong

Publication Activity (10 Years)

Years Active: 2020-2022
Publications (10 Years): 2

Top Topics

Search Advertising

Consumer Behavior

Conceptual Framework

Top Venues

Int. J. Inf. Manag.

J. Enterp. Inf. Manag.

Publications

Basel Khashab, Stephen R. Gulliver, Rami Ayoubi, Carolyn Strong
Analysing enterprise resources for developing CRM framework in higher education institutions. J. Enterp. Inf. Manag. 35 (6) (2022)
Sreejesh S, Justin Paul, Carolyn Strong, Jose Pius
Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism. Int. J. Inf. Manag. 54 (2020)