Jochen Eckert

Publication Activity (10 Years)

Years Active: 2010-2011
Publications (10 Years): 0

Publications

Oliver Hinz, Jochen Eckert, Bernd Skiera
Drivers of the Long Tail Phenomenon: An Empirical Analysis. J. Manag. Inf. Syst. 27 (4) (2011)
Oliver Hinz, Jochen Eckert
The Impact of Search and Recommendation Systems on Sales in Electronic Commerce. Bus. Inf. Syst. Eng. 2 (2) (2010)
Bernd Skiera, Jochen Eckert, Oliver Hinz
An analysis of the importance of the long tail in search engine marketing. Electron. Commer. Res. Appl. 9 (6) (2010)