Henrietta Batinovic

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 1

Top Topics

Information Flow

Virtual Laboratory

Knowledge Retrieval

Learning From Experience

Top Venues

Publications

Henrietta Batinovic, Fabian Tingelhoff, Maik Hammerschmidt, Sofia Schöbel
Come Closer, but Not Too Close: How Virtual Influencers Can Facilitate or Restrict Brand Experiences in the Metaverse. HICSS (2024)