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Heike M. Wolters
Publication Activity (10 Years)
Years Active: 2020-2020
Publications (10 Years): 1
Top Topics
Purchase Behavior
Business Processes
Scales Linearly
Maximum Number
Top Venues
Mark. Sci.
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Publications
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Heike M. Wolters
,
Christian Schulze
,
Karen Gedenk
Referral Reward Size and New Customer Profitability.
Mark. Sci.
39 (6) (2020)