Hans Mühlbacher

Publication Activity (10 Years)

Years Active: 2003-2010
Publications (10 Years): 0

Publications

Johann Füller, Hans Mühlbacher, Kurt Matzler, Gregor Jawecki
Consumer Empowerment Through Internet-Based Co-creation. J. Manag. Inf. Syst. 26 (3) (2010)
Johann Füller, Michael Bartl, Holger Ernst, Hans Mühlbacher
Community based innovation: How to integrate members of virtual communities into new product development. Electron. Commer. Res. 6 (1) (2006)
Johann Füller, Michael Bartl, Holger Ernst, Hans Mühlbacher
Community Based Innovation - A Method to Utilize the Innovative Potential of Online Communities. HICSS (2004)
Michael Bartl, Johann Füller, Holger Ernst, Hans Mühlbacher
Managerial Perspectives on Virtual Customer Integration - Cognition, Attitude, and Intention. MCPC (2003)