Gregor Jawecki

Publication Activity (10 Years)

Years Active: 2008-2010
Publications (10 Years): 0

Publications

Johann Füller, Hans Mühlbacher, Kurt Matzler, Gregor Jawecki
Consumer Empowerment Through Internet-Based Co-creation. J. Manag. Inf. Syst. 26 (3) (2010)
Gregor Jawecki, Johann Füller
How to use the innovative potential of online communities? Netnography - an unobtrusive research method to absorb the knowledge and creativity of online communities. Int. J. Bus. Process. Integr. Manag. 3 (4) (2008)