Guihang Guo

Publication Activity (10 Years)

Years Active: 2019-2023
Publications (10 Years): 10

Top Topics

Factors Influencing

Product Catalogs

Instructional Videos

Top Venues

Publications

Ying Li, Guihang Guo, Qian Ming
Factors Influencing Residents' Intention to Share Place Brand Messages Online. ICBDT (2023)
Guihang Guo, Ying Li, Zonghao Li
The Influence of News Feed Advertisement on Customer Engagement. ICEME (2023)
Guihang Guo, Ying Li, Chuqiao Zhong
The influence of brand cultural marketing on consumers' willingness to participate in value co-creation. ICEME (2022)
Tie Zheng, Guihang Guo
Intention to Use a VR Learning System: A Moderated Mediation Model. ICETC (2022)
Ying Li, Guihang Guo
Optimal Dynamic Pricing for Perishable Assets with Consumer's No-show Behavior. IMMS (2022)
Guihang Guo, Ying Li, Min Feng
A Research on the Negative Attitude of Bilibili Users to the Product Placement in Videos of Content Creators. ICEME (2021)
Guihang Guo, Ying Li, Qianru Li
An Analysis of the Profit Model and Its Financial Evaluation of GOME Retail Holdings Limited under the "New Retail". ICBDT (2020)
Ying Li, Guihang Guo
Study on the Pricing of Perishable Products in the Supply Chain with Overconfident Consumers. ICBDT (2020)
Guihang Guo, Ying Li, Siqi Zheng
Factors Influencing University Students' Intention to Redeem Digital Takeaway Coupons - Analysis Based on A Survey in China. ICIT (2019)
Ying Li, Guihang Guo
Retailer's Ordering Decision with Overconfident Consumers. ICIT (2019)