Gaia Rubera

Publication Activity (10 Years)

Years Active: 2010-2021
Publications (10 Years): 1

Top Topics

Equilibrium Strategies

Social Media Streams

Presidential Election

Top Venues

Publications

Federico Rossi, Gaia Rubera
Measuring Competition for Attention in Social Media: National Women's Soccer League Players on Twitter. Mark. Sci. 40 (6) (2021)
Gaia Rubera
Design Innovativeness and Product Sales' Evolution. Mark. Sci. 34 (1) (2015)
Andrea Ordanini, Gaia Rubera
How does the application of an IT service innovation affect firm performance? A theoretical framework and empirical analysis on e-commerce. Inf. Manag. 47 (1) (2010)