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Diana Gavilan
ORCID
Publication Activity (10 Years)
Years Active: 2014-2023
Publications (10 Years): 1
Top Topics
Mobile Advertising
Email
Mental Imagery
Negative Impact
Top Venues
Int. J. Inf. Manag.
Int. J. Mob. Commun.
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Publications
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Diana Gavilan
,
Maria Avello
Enabling smartphone push notifications: the effect of a framed opt-in request.
Int. J. Mob. Commun.
21 (1) (2023)
Diana Gavilan
,
Maria Avello
,
Carmen Abril
The mediating role of mental imagery in mobile advertising.
Int. J. Inf. Manag.
34 (4) (2014)