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Carmen Abril
Publication Activity (10 Years)
Years Active: 2014-2014
Publications (10 Years): 0
Top Topics
Mental Imagery
Goal Oriented
Mobile Advertising
Top Venues
Int. J. Inf. Manag.
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Publications
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Diana Gavilan
,
Maria Avello
,
Carmen Abril
The mediating role of mental imagery in mobile advertising.
Int. J. Inf. Manag.
34 (4) (2014)