Defeng Yang

Publication Activity (10 Years)

Years Active: 2012-2023
Publications (10 Years): 4

Top Topics

Search Engine Marketing

Online Marketing

Quality Measures

Top Venues

RAIRO Oper. Res.

Comput. Ind. Eng.

J. Theor. Appl. Electron. Commer. Res.

Electron. Commer. Res. Appl.

Publications

Chenyan Gu, Liang Hu, Xi Lei, Defeng Yang
Do Electronic Coupon-Using Behaviors Make Men Womanish? The Effect of the Coupon-Feminine Stereotype. J. Theor. Appl. Electron. Commer. Res. 18 (3) (2023)
Zhanqing Wang, Xi Lei, Lun Ran, Shenghong Ye, Defeng Yang
Interaction between channel characteristics and quality disclosure. Comput. Ind. Eng. 183 (2023)
Xueli Zhang, Defeng Yang, Can Li
Search engine marketing for different competition modes - Interfirm and intrafirm. RAIRO Oper. Res. 57 (3) (2023)
Zhanqing Wang, Lun Ran, Defeng Yang
Interplay between quality disclosure and cross-channel free riding. Electron. Commer. Res. Appl. 45 (2021)
Runping Lou, Defeng Yang, Ge Sheng
Information Systems and Firm Competence: Evidence from Chinese Listed Companies. WHICEB (2012)
Runping Lou, Shengjia Xue, Defeng Yang
Information systems, human capital, and enterprise value. Int. J. Serv. Technol. Manag. 18 (1/2) (2012)