David Marutschke

Publication Activity (10 Years)

Years Active: 2020-2020
Publications (10 Years): 1

Top Topics

Electronic Commerce

Managerial Implications

Empirical Findings

Preliminary Study

Top Venues

Publications

David Marutschke, Ted Gournelos
Holistic Measurement Approach of Customer Experiences - Findings from a Japanese New Car Buyer Study. ICServ (2020)