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D. Kalmus
Publication Activity (10 Years)
Years Active: 2014-2014
Publications (10 Years): 0
Top Topics
Brand Image
Diffusion Process
Top Venues
CoRR
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Publications
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Carlos E. Laciana
,
G. Gual
,
D. Kalmus
,
Nicolas Oteiza Aguirre
,
Santiago L. Rovere
Diffusion of two brands in competition: cross-brand effect.
CoRR
(2014)