Chip Heath

Publication Activity (10 Years)

Years Active: 2003-2011
Publications (10 Years): 0

Publications

Jeffrey Loewenstein, Rajagopal Raghunathan, Chip Heath
The Repetition-Break Plot Structure: A Tool for Persuasion. CogSci (2011)
Jeffrey Loewenstein, Chip Heath
The Repetition-Break Plot Structure: A Cognitive Influence on Selection in the Marketplace of Ideas. Cogn. Sci. 33 (1) (2009)
Jonah A. Berger, Chip Heath
Idea Habitats: How the Prevalence of Environmental Cues Influences the Success of Ideas. Cogn. Sci. 29 (2) (2005)
Brad M. Barber, Chip Heath, Terrance Odean
Good Reasons Sell: Reason - Based Choice Among Group and Individual Investors in the Stock Market. Manag. Sci. 49 (12) (2003)