Cheng Kuo

Publication Activity (10 Years)

Years Active: 1999-1999
Publications (10 Years): 0

Publications

Hairong Li, Cheng Kuo, Martha G. Russell
The Impact of Perceived Channel Utilities, Shopping Orientations, and Demographics on the Consumer's Online Buying Behavior. J. Comput. Mediat. Commun. 5 (2) (1999)