Bruce McWilliams

Publication Activity (10 Years)

Years Active: 2001-2012
Publications (10 Years): 0

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Bruce McWilliams
Money-Back Guarantees: Helping the Low-Quality Retailer. Manag. Sci. 58 (8) (2012)
Amir Heiman, Bruce McWilliams, Zhihua Shen, David Zilberman
Learning and Forgetting: Modeling Optimal Product Sampling Over Time. Manag. Sci. 47 (4) (2001)