Bram Van den Bergh

Publication Activity (10 Years)

Years Active: 2014-2014
Publications (10 Years): 0

Top Topics

Learning Systems

Partner Selection

Top Venues

Publications

Ralf van der Lans, Bram Van den Bergh, Evelien Dieleman
Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit. Mark. Sci. 33 (4) (2014)