Alok R. Saboo

Publication Activity (10 Years)

Years Active: 2013-2016
Publications (10 Years): 2

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Publications

Alok R. Saboo, V. Kumar, Insu Park
Using Big Data to Model Time-Varying Effects for Marketing Resource (Re)Allocation. MIS Q. 40 (4) (2016)
Alok R. Saboo, Anindita Chakravarty, Rajdeep Grewal
Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings. Mark. Sci. 35 (4) (2016)
Alok R. Saboo, Rajdeep Grewal
Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings. Mark. Sci. 32 (1) (2013)