Social media metrics and sentiment analysis to evaluate the effectiveness of social media posts.
Flora PoeczeClaus EbsterChristine StraussPublished in: ANT/SEIT (2018)
Keyphrases
- social media
- sentiment analysis
- social media content
- public opinion
- user generated
- opinion mining
- user generated content
- social networking
- sentiment classification
- social networks
- text classification
- product reviews
- multi aspect
- text mining
- sentence level
- online reviews
- neural network
- online social networks
- text categorization
- databases
- social networking sites
- blog posts
- machine learning
- product features