The Effect of Anthropomorphic Features of Virtual Streamers on Consumers' Purchase Intention-The Mediating Role of Sense of Trust.

Yang Tong
Yajing Diao
Bingxue Liu

Published in WHICEB (1) 2024

Topics

purchase intentiononline shoppingproduct qualityonline storesvirtual environmentvirtual communitiesreal timefeature extractioncollaborative filteringresponse timesource codevirtual worldengineering design