KDD Workshop on Data Mining and Audience Intelligence for Advertising

Keyphrases

Publications

2009

Xiaohui Wu, Jun Yan, Ning Liu, Shuicheng Yan, Ying Chen, Zheng Chen
Probabilistic latent semantic user segmentation for behavioral targeted advertising. KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Adam Isaac Juda, S. Muthukrishnan, Ashish Rastogi
Pricing guidance in ad sale negotiations: the PrintAds example. KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Ting Li, Ning Liu, Jun Yan, Gang Wang, Fengshan Bai, Zheng Chen
A Markov chain model for integrating behavioral targeting into contextual advertising. KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Anton Schwaighofer, Joaquin Quiñonero Candela, Thomas Borchert, Thore Graepel, Ralf Herbrich
Scalable clustering and keyword suggestion for online advertisements. KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Proceedings of the 3rd ACM SIGKDD Workshop on Data Mining and Audience Intelligence for Advertising, Paris, France, June 28, 2009 KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Xin-Jing Wang, Mo Yu, Lei Zhang, Rui Cai, Wei-Ying Ma
Argo: intelligent advertising by mining a user's interest from his photo collections. KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Saeed Alaei, Esteban Arcaute, Samir Khuller, Wenjing Ma, Azarakhsh Malekian, John A. Tomlin
Online allocation of display advertisements subject to advanced sales contracts. KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Yannet Interian, Sundar Dorai-Raj, Igor Naverniouk, P. J. Opalinski, Kaustuv, Dan Zigmond
Ad quality on TV: predicting television audience retention. KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Luís Sarmento, Paulo Trezentos, João Pedro Gonçalves, Eugénio C. Oliveira
Inferring local synonyms for improving keyword suggestion in an on-line advertisement system. KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Yunzhang Zhu, Gang Wang, Junli Yang, Dakan Wang, Jun Yan, Zheng Chen
Revenue optimization with relevance constraint in sponsored search. KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Foster J. Provost
Brand advertising, on-line audiences, and social media: invited talk. KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Michael May, Christine Körner, Dirk Hecker, Martial Pasquier, Urs Hofmann, Felix Mende
Handling missing values in GPS surveys using survival analysis: a GPS case study of outdoor advertising. KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Benyah Shaparenko, Özgür Çetin, Rukmini Iyer
Data-driven text features for sponsored search click prediction. KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)