Dynamic Propagation Rates: New Dimension to Viral Marketing in Online Social Networks.

Tianyi Pan Alan Kuhnle Xiang Li My T. Thai

Published in: ICDM (2017)

Keyphrases

online social networks
viral marketing
social networks
influence maximization
social media
social relationships
diffusion models
information diffusion
social relations
social networking
social networking sites
influence propagation
network structure
community structure
social graph