The Influence of Marketing Stimuli and Contextual Factors on Consumers' Intention to Make Impulse Purchases in Live E-Commerce.
Yi ChenWenwen YuePublished in: WHICEB (1) (2023)
Keyphrases
- contextual factors
- consumer behavior
- purchasing behavior
- contextual information
- user behavior
- computer self efficacy
- information seeking
- online shopping
- context dependent
- background information
- marketing strategies
- customer relationship management
- digital divide
- product information
- perceived risk
- information retrieval
- context aware
- marketing campaigns
- decision making
- group members
- domain models
- information management
- electronic commerce
- social factors