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How Data Breaches Ruin Firm Reputation on Social Media! - Insights from a Sentiment-based Event Study.
Griselda Sinanaj
Jan Muntermann
Timo Cziesla
Published in:
Wirtschaftsinformatik (2015)
Keyphrases
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data sets
social media
social media data
statistical analysis
original data
data analysis
data sources
training data
social networks
raw data
data quality
big data
data structure
data processing
data collection
public opinion
database