An Investigation into the Use of Social Media Marketing and Measuring its Effectiveness in the Events Industry.
Alessandro InversiniEmma SykesPublished in: ENTER (2014)
Keyphrases
- social media
- social media data
- real world events
- online marketing
- data mining
- target audience
- case study
- website
- user generated content
- big data
- event detection
- long term
- data analysis
- decision making
- social networks
- text mining
- social networking
- event sequences
- economic development
- consumer behavior
- information systems