How strategic, offensive, and defensive engagement impact gamers' need satisfaction, loyalty, and game usage.
Ching-I TengTzu-Ling HuangZhuo-Han YangWen-Jie WuGen-Yih LiaoPublished in: Int. J. Inf. Manag. (2022)
Keyphrases
- game play
- online game
- game mechanics
- customer satisfaction
- online gaming
- continuance intention
- computer games
- service quality
- digital games
- game theory
- video games
- game design
- customer retention
- user satisfaction
- game theoretic
- game based learning
- educational games
- serious games
- learning experience
- case study
- nash equilibria
- game development
- student engagement
- virtual environment
- game based learning environment
- multi agent systems
- learning environment