Using MCDM and Social Network Technology to Evaluate Bank's Financial and Marketing Competitive Ability of Taiwan.
Yen-Hung ChenPublished in: MISNC (2023)
Keyphrases
- social networks
- banking industry
- financial services
- social media
- decision making
- case study
- commercial banks
- data processing
- social network analysis
- data mining technology
- social networking
- multicriteria decision making
- long term
- social influence
- online communities
- data mining
- customer behavior
- knowledge management
- information technology
- early adopters