Purchasing behavior in social virtual worlds: An examination of Habbo Hotel.
Matti MäntymäkiJari SaloPublished in: Int. J. Inf. Manag. (2013)
Keyphrases
- virtual world
- social context
- purchasing behavior
- virtual communities
- virtual environment
- face to face interactions
- virtual reality
- social interaction
- multi user
- consumer behavior
- social networks
- mixed reality
- physical world
- virtual humans
- social networking
- user behavior
- social media
- case study
- artificial intelligence