Mining customer knowledge for direct selling and marketing.
Shu-Hsien LiaoYin-Ju ChenHsin-hua HsiehPublished in: Expert Syst. Appl. (2011)
Keyphrases
- customer knowledge
- data mining
- marketing strategies
- data mining technology
- long term
- text mining
- association rule mining
- knowledge sharing
- website
- frequent itemsets
- pattern mining
- web mining
- sequential pattern mining
- data mining methods
- itemsets
- mining algorithm
- data mining algorithms
- data mining tools
- information systems
- information retrieval