Bridging Consumers' Self-Brand Distance through Virtual-Reality: Perspective from Presence Experiences.
Jiahong XuJingmei ZhouPublished in: ICIS (2023)
Keyphrases
- virtual reality
- virtual environment
- virtual world
- computer graphics
- augmented reality
- distance measure
- three dimensional
- interactive virtual
- computer animation
- virtual humans
- euclidean distance
- virtual reality technology
- virtual museum
- photorealistic
- real time
- pattern recognition
- multi sensory
- multi user
- collaborative virtual environments
- distance function
- machine learning