Brand-related user-generated content on social media: the roles of source and sponsorship.
Mikyoung KimMira LeePublished in: Internet Res. (2017)
Keyphrases
- user generated content
- social media
- user generated
- user comments
- online forums
- social media data
- social media streams
- brand image
- social networking
- social networking sites
- online communities
- big data
- online social media
- social media sites
- social media platforms
- social context
- blog posts
- social networks
- online social networks
- user interface