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The decision to raise firm value through a sports-business exchange: How much are Real Madrid's goals worth to its president's company's goals?
Juan Luis Nicolau
Published in:
Eur. J. Oper. Res. (2011)
Keyphrases
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decision making
information technology
real world
information systems
case study
business processes
organizational structure
author biography
data mining
decision makers
united states
decision process
customer service
return on investment
business goals