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Turning Visitors into Customers: A Usability-Centric Perspective on Purchase Behavior in Electronic Channels.
Viswanath Venkatesh
Ritu Agarwal
Published in:
Manag. Sci. (2006)
Keyphrases
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purchase behavior
electronic markets
website
sponsored search advertising
customer satisfaction
viewpoint
user experience
communication channels
case study
service providers
cultural heritage
electronic commerce
multi channel
user centric
social influence
customer support
real world