Click Without Compromise: Online Advertising Measurement via Per User Differential Privacy.
Yingtai XiaoJian DuShikun ZhangQiang YanDanfeng ZhangDaniel KiferPublished in: CoRR (2024)
Keyphrases
- online advertising
- behavioral targeting
- user behavior
- differential privacy
- sponsored search
- differentially private
- contextual advertising
- display advertising
- user experience
- search advertising
- user preferences
- user interaction
- search engine
- privacy preserving
- click through rate
- end users
- user clicks
- internet advertising
- personal information
- web search
- advertising campaigns
- search sessions
- data sharing
- relevance feedback