Using Push Technology to Discover Factors Influencing Consumers' Intention to Purchase Greenwashed Products.
Chia-Ling HoJames Robert ForsterLing-Yun YenPublished in: SGIoT (2022)
Keyphrases
- factors influencing
- technology acceptance
- internet shopping
- product information
- technology adoption
- factors affecting
- innovation diffusion theory
- purchase decision
- grocery shopping
- consumer behavior
- online retailers
- online stores
- case study
- purchasing behavior
- decision making
- early adopters
- grounded theory
- high tech
- website
- potential customers
- consumer reviews
- service quality