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Household technology adoption in a global marketplace: Incorporating the role of espoused cultural values.
Xiaojun Zhang
Likoebe M. Maruping
Published in:
Inf. Syst. Frontiers (2008)
Keyphrases
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technology adoption
factors that influence
innovation diffusion theory
social influence
factors influencing
perceived usefulness
information quality
databases
learning styles
statistically significant
network effects