Small Business Conformity with Quality Website Design Criteria in a Marketing Communication Context.
Martine Robinson BeachboardPublished in: Informing Sci. Int. J. an Emerg. Transdiscipl. (2017)
Keyphrases
- website
- design criteria
- internet marketing
- data mining
- decision making
- design methodology
- online marketing
- consumer behavior
- data quality
- telecommunications industry
- customer relationship management
- business process
- potential customers
- web pages
- search engine marketing
- business owners
- neural network
- direct marketing
- marketing strategies
- regression model
- business processes
- social media
- database systems
- real world