Predicting consumers engagement on Facebook based on what and how companies write.
Érika S. Rosas-QuezadaGabriela Ramírez-de-la-RosaEsaú Villatoro-TelloPublished in: CoRR (2019)
Keyphrases
- social media
- social networks
- learning environment
- market segments
- social networking sites
- competitive environment
- marketing strategies
- social networking
- online social networks
- social relationships
- electronic commerce
- information systems
- computer mediated communication
- network structure
- marketing campaigns
- decision making