An expected win rate-based real-time bidding strategy for branding campaigns on display advertising.

Wen-Yueh Shih Jiun-Long Huang

Published in: Knowl. Inf. Syst. (2019)

Keyphrases

display advertising
bidding strategies
advertising campaigns
online advertising
budget constraints
resource allocation
test bed
objective function
expert systems
np hard
linear programming
online auctions
contextual advertising