Generation Y & Web Design: Usability Through Eye Tracking.
Soussan DjamasbiTom TullisMarisa SiegelDaniel CapozzoRobert GroezingerFrankie NgPublished in: AMCIS (2008)
Keyphrases
- eye tracking
- web design
- website
- human computer interaction
- interface design
- usability evaluation
- eye tracking data
- eye movements
- usability studies
- eye tracker
- visual attention
- usability testing
- eye gaze
- head mounted
- design decisions
- gaze estimation
- design principles
- cognitive style
- visual search
- learning web design
- eye detection and tracking
- eye movement data
- program comprehension
- higher level