Greener green is better - the importance of sustainability in garden centre purchasing. An empirical study focusing on the purchase of plants and flowers based on a customer survey at garden centres in South Germany.
Daniela LudinWanja WellbrockErika MuellerDominik BoeckKaren FendrichPublished in: Int. J. Serv. Technol. Manag. (2023)
Keyphrases
- purchasing behavior
- marketing strategies
- electronic commerce
- purchase behavior
- product information
- internet shopping
- business transactions
- online shopping
- online retailers
- long term
- consumer behavior
- computer science
- customer satisfaction
- online stores
- potential customers
- decision support system
- decision makers
- case study
- customer knowledge
- data mining
- neural network