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Utilizing a Simple Ontology to Manage Keywords of Contextual Advertising.
Taesang Lee
Kyongmin Kim
Wonhee Lee
Dongun An
Seungjong Chung
Youngkweon Jang
Published in:
SWWS (2007)
Keyphrases
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keywords
keyword extraction
contextual advertising
semantic information
knowledge representation
search engine
website
co occurrence
visual features
text documents
keyword search