Sources and use of marketing information by marketing managers.
Roger BennettPublished in: J. Documentation (2007)
Keyphrases
- information sources
- decision making
- data mining
- information systems
- website
- prior knowledge
- information from multiple sources
- information technology
- long term
- end users
- higher level
- purchasing behavior
- external information
- making decisions
- customer relationship management
- historical data
- data mining applications
- information sharing
- spatial information
- user interaction
- knowledge discovery
- data model
- information retrieval